.Box Tokenizes Their Entire ICANN TLD in Web3 with 3DNS & ENS Protocol

Introducing .box Domains: Pioneering Web3 Identity

.box domains represent a convergence and evolution of of traditional DNS functionality into Web3, with the decentralized ethos of ENS protocol.

Unlike conventional domains, .box domains operate on-chain, serving not only as web addresses and email hosts, but also as universal Web3 identities, crypto payment address, and can do even more.

We're thrilled to announce a groundbreaking partnership: @boxdomains is now fully integrated with ENS! 🚀

Starting today, you can explore and register .box names through the ENS Manager App, alongside .eth names.

A thread 🧵👇 pic.twitter.com/yXovUzkUZN

— ens.eth (@ensdomains) April 23, 2024

Here’s a closer look at the key features they bring to the table:

• Web3 Identity Revolutionized: Each .box domain functions as a universal username across the decentralized internet, facilitated by the ENS protocol.
• Tokenized Domain Names: In collaboration with 3DNS, .box introduces tokenized domain names, ushering in a new era of ownership and control within the blockchain space using Web3.
• Seamless Website and Email Functionality: Leveraging ICANN DNS resolution, .box domains offer seamless website and email functionalities comparable to their traditional counterparts.
• NFT Ownership: .box domains are controlled and owned as non-fungible tokens (NFTs), using the the Optimism EVM-network, balancing and ensuring user autonomy, security, cost and speed.

ICYMI→ @boxdomains are now accessible on the @ensdomains Manager App.

Key benefits include:

– ENS Powered Web3 username
– NFT-bound ownership and control
– Website and email hosting via ICANN DNS resolution
– Onchain management of name records (Avatar, Handles, A, CNAME, MX) pic.twitter.com/V6WTJJzfAT

— 3DNS 🟢🟩 (@3dns_inc) April 25, 2024

Empowering ENS with Traditional DNS TLDs

The integration of traditional DNS TLDs like .box into the ENS protocol is a strategic move aimed at driving growth and fostering wider adoption of Web3 technologies.

Here’s why this integration is significant:

• Expanded Functionalities: Integrating DNS TLDs enhances the functionality of ENS, enabling users to enjoy both decentralized benefits and traditional domain utilities seamlessly.
• Enhanced Adoption through Familiarity: By incorporating familiar TLDs from the traditional internet, ENS makes the transition to Web3 more intuitive for users, thus accelerating adoption.
• Promoting Technological Convergence: This integration signifies a pivotal step towards the convergence of centralized and decentralized web services, ushering in a more user-centric internet paradigm.
• Strengthening Network Effects: As more DNS TLDs become part of the ENS ecosystem, the network’s value and interconnectivity grow, attracting a broader user base and fostering developer engagement.

Industry Voices: Praise for the Partnership

Josh Brandley, the visionary founder behind the .box TLD domains, lauds the collaboration, recognizing ENS as the premier naming protocol in the Web3 ecosystem. Nick Johnson, the founder of ENS, echoes this sentiment, commending .box for its seamless integration of Web2 and Web3 worlds.

“.box truly understands the Web3 vision and has taken bold steps to create a TLD that bridges Web2 and Web3 worlds seamlessly. It’s a pleasure to integrate .box into our manager, offering ENS users another robust option for their domain needs.” –

@nicksdjohnson, Founder of ENS

Get Involved: Embracing a User-Centric Web3 Internet

As we welcome .box domains into the ENS fold, we embrace the future of Web2-to-Web3 naming. .box domains represent a harmonious blend of Web2 familiarity and Web3 innovation, symbolizing a significant stride towards a more open, secure, and user-centric internet landscape. This integration marks a pivotal moment in the evolution of digital identities and domain management. To explore the innovative functionalities of .box domains, visit docs.my.box, or register your own through the ENS Manager App, or ENS Vision.

Through this strategic alliance, .box and ENS Labs are not only enhancing the utility and appeal of Web3 domains but also setting new standards for accessibility and integration in the decentralized web. Join us in shaping the digital frontier, where digital identity and data sovereignty reign supreme.