Unlocking the Power of ENSIP14: Enhancing the ENS Experience

Welcome to the world of ENSIP14, a Web3 standard that introduces the “platform source parameter” to ENS name registration. This groundbreaking addition unlocks numerous benefits and use cases, fostering a more transparent and competitive ENS ecosystem, and a potential new era for ENS name registrations.

In this comprehensive guide, we’ll explore the ins-and-outs of ENSIP14 and how you can take advantage of this remarkable innovation.

ENS DAO Discuss Forum Posts:

• ENSIP, On-Chain, Platform Source Parameter
• ENS Affiliate Marketing – Affiliate Program

ENS: A Pillar of the Ethereum Ecosystem

Ethereum Name Service (ENS) is the decentralized naming system at the heart of the Ethereum blockchain. ENS replaces long, complex Ethereum addresses with human-readable names, simplifying interactions with Ethereum-based applications, wallets, and smart contracts. As the world of Web3 and decentralized technology continues to evolve, ENS has emerged as a crucial aspect of user experience, fueling adoption and growth within the Ethereum ecosystem.

What is ENSIP14?

ENSIP14 is a proposal that introduces a new parameter called the “platform source” to the ENS system. The “platform source parameter” is included in the transaction data and stored on the blockchain, allowing developers to track which registration frontends were used to register or mint an ENS/.eth name. This information can be used to identify the most popular registration platforms, create referral programs, and track the adoption of ENS.

ENS was built by the community and one of my main goals as a stewards is to foster that multitude of a community and a great constellation of registrar app, wallet integ and even community-led initiatives.

But first, we to measure it. So I made a thing:https://t.co/n5aBCE3KDe

— Alex Van de Sande (avsa.eth) (@avsa) February 17, 2023

Unleashing the Potential of the “Platform Source” Parameter

The “platform source parameter”, introduced by ENSIP14, creates an on-chain record of the registration frontend used to register an ENS name. This innovation opens up a world of possibilities, including:

1. Referral programs: Easily create referral links and track their success, rewarding users and platforms that drive new ENS name registrations.
2. Frontend popularity analysis: Identify the most popular registration frontends to make informed decisions about platform integrations and marketing campaigns.
3. User behavior insights: Gain valuable insights into user preferences and behavior, helping developers tailor their platforms to better meet user needs.

In the long term, it could even lead to a revenue sharing program led by a working group, to reward retroactively the best ones.

But right now we need some sort of on chain data that is accessible by anyone.

— Alex Van de Sande (avsa.eth) (@avsa) February 17, 2023

The Benefits of ENSIP14: Transparency, Analytics, & Competition

The “platform source parameter” brings an array of benefits to the ENS ecosystem:

1. Transparency: An on-chain record of registration frontends improves overall transparency in the ENS ecosystem.
2. Better analytics: The parameter allows developers to gather valuable data on frontend usage and user preferences.
3. Healthy competition: By identifying the most popular registration frontends, developers can foster competition and drive innovation among platforms.

Implementing ENSIP14: A Step-by-Step Guide for Developers

To implement the “platform source parameter”, developers can use the ENS JavaScript API or modify transaction data directly. Follow these steps for a seamless implementation:

1. Choose a unique identifier: Select a unique identifier to represent your platform’s frontend. This identifier will serve as the platform source parameter.
2. Update the registration function: Modify the ENS name registration function to include the platform source parameter when minting a new ENS name.
3. Test and deploy: Test your implementation to ensure it accurately records the platform source parameter on the blockchain, and then deploy the updated code.

Examples of Using the Platform Source Parameter

The “platform source parameter” has many potential use cases. For instance, developers can use it to gain insights into how ENS is being used and identify opportunities for growth and improvement.

Referral programs can be created that reward users for referring others to register ENS names using a specific platform source. Analytics tools can be used to track the popularity of different registration platforms, informing decisions about which platform to use or prioritize for marketing campaigns. A tool called ENSFlockWatcher can be used to monitor ENS name registrations and analyze the usage of the platform source parameter.

For detailed examples and instructions, consult the ENSIP14 documentation on GitHub.

Addressing Potential Concerns & Drawbacks

While ENSIP14 offers numerous advantages, some potential concerns and drawbacks should be considered, such as:

1. Privacy: Certain users may be reluctant to share information about the registration frontend they used due to privacy concerns.
2. Data protection: Safeguarding collected data is essential, and developers should implement privacy-preserving measures like anonymization or aggregation to minimize the potential impact on user privacy.

Using ENSFlockWatcher to Analyze ENS Registration Data

ENSFlockWatcher is a valuable tool for monitoring ENS name registrations and analyzing the usage of the “platform source parameter”. With this tool, developers can gain insights into which registration platforms are most commonly used, which can inform decisions about which platforms to integrate with or prioritize for marketing campaigns. Users can also track the usage of their own ENS names and monitor their popularity over time.

Powerful Standards & Advancements