SIGNVM Onboards Hublot into ENS

The Rise of SIGNVM

SIGNVM was founded in 2021 and has quickly earned a name for itself within the crypto ecosystem.

Its three segments of focus: PowerHouse, Accelerator, and Venture Studio are inspired by Greek Mythology (the segments reference Minerva, Maia, and Pluto).

Founder and CEO Massimo Moretti is a visionary with many years of experience working within Web3. He previously held leadership positions at crypto payment systems Lunu and the streaming service Hubi.

To date the most iconic brand they’ve signed under contract for blockchain marketing services is Hublot.

Hublot is a luxury watch manufacturer and is part of the LVMH brand after being acquired in 2008.

On May 20, 2022, Hublot publicly acknowledged the acquisition of Hublot.eth on Twitter. The Twitter name change of Hublot.eth arguably caused as much hype as the tweet.

The buzz this announcement created within the Web3 community also signaled that the “ENSummer” is about to begin.

Acquiring Hublot.eth

The purchase of Hublot.eth and the company’s Twitter handle update created a huge buzz within the ENS community as it rallied behind the company.

The engagement tweet that Hublot.eth made announcing the name change ended up being one of the most engaged ENS tweets.

Hublot.eth joined the chat #Hublot pic.twitter.com/OXev4561qx

— Hublot (@Hublot) May 20, 2022

Although the ENS strategy wasn’t initially discussed by the company during their blockchain strategy meetings, the engagement data from that single tweet left the executives at Hublot both surprised and curious about ENS.

This immediately sent a message to the ENS community that the strategic leaders at Hublot are aware of the use cases of ENS.

Shortly thereafter SIGNVM brought on Alias.eth to help them further incorporate ENS into their strategy.

Alias.eth is an ENS maxi and an important steward for the ENS community responsible for onboarding both brands and individuals into the ENS ecosystem. Alias.eth has acknowledged that he’s working on finalizing contracts with other brands who are ready to be onboarded within ENS. He also added at least one of the brands is ready to use features of ENS, not just for a flex.

The Spark That Led Hublot to ENS

Hublot‘s first foray into the world of NFTs began not with ENS, but with a partnership with famed artist Takashi Murakami. The two worked together to release an NFT for the Hublot Classic Fusion watches. This successful launch has encouraged the company to explore ways to expand its exposure to the blockchain community even further.

It seems that Hublot is planning to launch more NFTs in the future, possibly in partnership with other artists. This is based on the strong social media support for Hublot‘s involvement in the crypto community. The success of the Hublot watches and NFTs opens up many possibilities for NFT communities.

Hublot‘s exposure to various aspects of the NFT world suggests that SIGNVM and Hublot will have future partnerships as NFTs and ENS continue to grow and develop.

Hublot also acquired another ENS asset to its collection: hublotista.eth. Hublotista stands for the “customer’s club” for Hublot consumers. Obtaining the hublotista.eth was speared by Alias.eth who helped the company mint the name.

SIGNVM‘s Next Home Run

SIGNVM has been successful in onboarding a number of clients into ENS, with Hublot being the most notable. The team is expanding and is committed to educating more people about ENS. The onboarding process for ENS is still in its early stages, but SIGNVM is confident that it will continue to be successful in bringing more clients onboard.